The bread and butter of “everyday” design work: sell sheets, price books and other marketing collateral. With these, a significant amount of information needs to be compiled into a compact space, so organizational skills are essential, and attention to detail is paramount.

While these kinds of projects may seem boring or creatively stifling to some, I really enjoy transforming complex packets of information into finished materials which are not only visually pleasing, but enhance the content for the intended audience.